camilla ciappina

 

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B A C K G R O U N D

In a world that celebrates big achievements and associates the feeling of being rewarded to those big strides, successes and moments, we shed light on the value of everyday moments and the potential they have to become something even more rewarding. A campaign created to introduce the new Citi Rewards+ card, the only card that rounds up your points to the nearest 10 on every purchase. A card specifically designed to make even the small everyday moments feel more rewarding.

 

 


A G E N C Y

Publicis New York

 
 
 


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C R E A T I V E S

ECD: Jim Kotulka
Creative Directors: Slade Gil, Jason Gorman, Daniel Massih and Gary Lim
Copywriter: Alex Basak
Art Director: Camilla Ciappina
Production Studio: Harbor

 
 
 
 
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B A C K G R O U N D

To communicate the glorious, everyday benefits of the Rewards+ Card, we need to talk to people as they lead their everyday lives. That’s where the contextual conveyer belt comes in. We created a series of videos that show big points on little things that are immediately recognizable in the context of people’s favorite TV shows and cultural events. When people searched for trailers, recaps or episode clips—as they do every day—they’ll see our videos before their content plays.

 


A G E N C Y

Publicis New York

 
 
 
 
 


C R E A T I V E S

ECD: Jim Kotulka
Copywriter: Alex Basak
Art Director: Camilla Ciappina
Production Studio: Harbor

 
 
 
 
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B A C K G R O U N D

20 years has passed since the 1996 war of invasion against the aliens. And how they are back and strong. So are we.
A campaign created to promote the new Fox Films movie: Independence Day - Resurgence.

Using cutting edge WebGL, combined with Google Street View API and some potentially alien interactive magic, we brought the excitement of a full scale alien invasion directly to our user’s doorsteps - literally.

A website was developed to announce the invasion, so people can view the live status of their house and be aware of where the invasion is coming next.

 


A G E N C Y

LDC DDB and JAM3 Production


R E C O G N I T I O N S

Awwwards - 2016 Site of the Day
CSS Awards - Best website of the year 2016
FWA Awards - 2016 Site of the Day
Webby Awards - 2017 Webby Winner
DigiAwards - 2017 Winner

 
 
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C R E A T I V E S

Creative Director:  Raphael Franzini
Copywriter: Rafael Lopes    
Art Director: Camilla Ciappina
Executive / Senior Producer: Ben McEvoy
Executive Creative Director: Adrian Belina
Creative Director: Kuba Bogancynski / Dirk Van Ginkel
Design: Isaac Leon
User Experience Design: Kaye Mao
Animation / Assets: Rune Entertainment
Technical Director: Aaron Morris
Lead Developer: Brendan Neufeld
Developers: Gauthier Pompougnac, Edan Kwon, Gregoire Divaret

 

 

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B A C K G R O U N D

This year, tens of thousands of people will flood the streets for SantaCon in cities across America. Like every year, adults will see overserved Santas, inebriated elves and reckless Rudolphs. But what will the children see?
A website was created so people could invite their loved ones to #SitOutSantaCon. Posters, GIFS and a Facebook event were created to support the cause. 
 

 


a g e n c y

DiMassimo Goldstein


R E C O G N I T I O N S

Most Creative Farewells

 
 
 
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C R E A T I V E S

Creative Director: Matt Cassatta
Copywriter: Stephanie Piperis & Dan Kalmus
Art Director: Art Director
Designer: Claudia Mark & Jorden Rooney
Production Studio: Crew Cuts

 
 
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B A C K G R O U N D

The struggle is real when you’re trying to land a badass job in the ad game, but your book needs an epic facelift.
Our portfolio is like our business card, it needs to be decked out. It's our first contact with the agency. You gotta have the “holy sh*t” factor, right? 

Pimp My Portfolio was born to do this for you, making your life easier by helping you get into your dream agency to work alongside the big bosses.

2 years of project. 273 portfolios were pimped (still counting!). Squarespace, Adhouse, Miami Ad School as my partners. Ready to do more!

Check the website here: www.pimpmyportfolio.us

 

 
 
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B A C K G R O U N D

Sometimes headaches can feel like they are never ending. Tylenol wants to remind you that there is a way to say so long to those annoying headaches when you are having one of those days. Tylenol, full stop to headache. 

 


R E C O G N I T I O N S

Addys Awards

 
 
 
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C R E A T I V E S

Copywriter: Charlotte Bent
Art Director: Camilla Ciappina

 
 
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B A C K G R O U N D

Every 11 minutes a person goes missing in Brazil. Yes, that's right. Every year more than 250 thousand goes missing, in which 40 thousands are kids. Unfortunately a study showed that 10% are found without lives. 

This personal project was born following this simple insight: when we find a Missing ID, we usually look for the owner. But, what if this person is missing?  That's when we thought that using a lost ID would be a perfect media to alarm such a big cause. 

 
 
 
 
 


C R E A T I V E S

Camilla Ciappina - art director
Yuri Saboya - art director  
Mariana Carvalho - copywriter
Tom Vouga - copywriter

 
 

 

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B A C K G R O U N D

For Haribo, marshmallows aren't just marshmallows, it is also snowflakes or a snowman. A sour candy can become a happy house or trees.

In this campaign, we wanted to show that Haribo isn't just a candy, it's everything you want them to be.

 


R E C O G N I T I O N S

ADDYs Awards

 
 
 
 


C R E A T I V E S

Copywriter: Charlotte Bent
Art Director: Camilla Ciappina & Gabriela Gonzalez

 
 

 

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